Imagine walking into a clothing store, seeing something that catches your eye on the clothing rack, you find your size and you decide to try it on. As you walk over to the change rooms, you notice a sign above the door that says “Pay $50 deposit to try on”.
Do you try it on? Or do you walk out in disgust?
The biggest search engine in the world, you’d never guess who, recently announced some more changes to their search algorithm. The interesting thing to note is that Google doesn’t give away all their secrets and so Read More
Recently I presented a 3-part series about Online Branding. Today I want to talk about “Who you are?”
No I’m not asking for Read More
Video can be used in all sorts of ways for advertising, marketing and promoting your business and your brand. Innovative thinking “outside the square” can be applied to create a bit of buzz around your video.
I came across this clever use of a video which is actually inside a Read More
Recently I read an article over at Digital Journal which stated that 80% of people surveyed indicated that they research on the web before buying a product. People also used social media to “peer assess” before making the decision to buy. The survey showed that the traditional method of using the phonebook to research has significantly declined.
Important stats from the consumer internet research included: Read More
Facebook interaction should be an integral part of your online branding routine, but it must be interesting for your audience. Don’t just say the same things over and over again, even if you are putting it into different words. Otherwise, your audience will switch off or flick to another channel, if they are being bombarded by repetitious advertising and self promotion.
So here’s some ideas to help create some interest when Read More
Welcome back to the 3rd part of our 3-part series talking about online branding.
In the introduction to Online Branding Part 1, we were reminded that customers are Read More
This is the follow up to my previous post on Online Branding Part 1. If you haven’t read it yet then head on over.
Online branding is quite simply the idea of extending your business brand through all forms of online marketing and contact. The concept of business branding is to create a consistent and strong brand, online and offline, that people can identify with, support, benefit from and feel like they belong. You want people to know exactly what your brand is all about, and to be able to recognise Read More
Your online branding is more important than ever. Australians are now spending more and more time on their computers, tablets (iPads) and smart phones. According to recent surveys, Australians spend an average of 1.5 hours per day on the internet.
If people feel that there are so many businesses to choose from that all offer the same basic products and services, how will they know which business to choose? How can they be sure that they are getting the best value for their money and time?
If we assume that most businesses are reasonably competent at what they do, then how do we as consumers distinguish the good from bad, how do we make a choice? Read More
As I grew up I realised that the best way to maximise my productivity and efficiency was to multi task.
Or so I thought…
It would seem to be that maybe I was wrong, at least that’s the popular consensus today.
Not that I was wrong, LOL but that multitasking is not the magic productivity pill that people thought it was.
According Read More
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