It looks like we’ll be seeing some changes to the way we search on Google, as they roll out “Search, plus your World”. One of the reasons that Google has always been so popular is its ability to produce search results that are very relevant to what users search for.
Google hopes to further personalise these searches this year, by adding information that it finds when’s scouring through your Google+ profile and other Google+ profiles.
Is this another reason why individuals and businesses need to think about having a Google+ profile, in order to stay relevant in the transformation of “search” to “social search”?
One thing is for sure, and that is that these changes that Google are making are promoting their social platform “Google+”.
It will become much easier to interact with others on Google+ directly from search results, to add people to your circles, to see what others are saying and to socialise online.
Check out the video below which is a teaser from Google, and then read the question below.
What do you think? Is it better for the search results to be personalised or nonbiased?
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